Calling all scientists who are interested in improving their climate science communication skills! Please join us for a half-day training on “Communicating Climate Science” at UMass Amherst on June 15th, 2015. The training, led by the American Association for the Advancement of Science (AAAS) and co-sponsored by the Northeast Climate Science Center and the USDA Northeast Climate Hub, will focus on
developing communication and outreach skills for all scientists who work with climate information, including students, post docs, academic researchers, and federal/state/NGO scientists and science-communicators.
Please register here to reserve your seat! >>
----- Details -----
Northeast Climate Science Center and USDA Northeast Climate Hub presents,
Training: Communicating Climate Science
Led by the American Association for the Advancement of Science (AAAS)
June 15th, 2015, 1:00-5:00 pm
Morrill Science Center, Room 222, UMass Amherst
Effective scientist-communicators who foster information-sharing and respect between science and the public are essential for true public communication of and engagement with science. However, we currently have too few effective emissaries for science. Communication is typically an acquired, not innate skill, and the American Association for the Advancement of Science (AAAS) maintains that scientists should be provided quality resources to help develop their public communication and outreach skills. Further, scientists are increasingly requested by their institutions and funding agencies to extend beyond the scientific community and communicate their research directly to public audiences, but traditional scientific training typically does not prepare scientists to be effective public communicators.
Workshop will include content and activities focused on communicating climate science, for example:
- why your involvement in public communication of scientific research is valuable, and options for participation in media and outreach activities
- overview of public audiences
- developing targeted research messages for non-scientific audiences, and practice
- handling interaction with media and public audiences, including soliciting and answering questions and participating in mock interviews
- attendee practice on video (using flip-cams provided by AAAS) and peer critique
- using powerpoint slides, personal narratives, and visuals to communicate effectively
- using social media and creating an effective online presence
- resources for communicating science more broadly
Registration is capped at 50 participants, so reserve your spot today!